CS104 - Developing a Social Media Strategy for Career Services

Social media is critical tool for career services professionals to interact with and reach their constituent groups yet many career professionals aren't aware of how to develop a purposeful social media strategy. Without a social media strategy, career services departments risk losing relevance with their audience, and they also lose the opportunity of harnessing social media to achieve department goals. This course describes the phases of planning and implementing a social media strategy for your career services department. Each module is based on the fundamental steps of preparing a comprehensive and measurable plan to achieve the goals of the career services department.


 

Course Reviews


Course Rating
"This course was different, and it caused me to think ; and I like that feeling."
"Exceeded my expectations!"
"Excellent course!"
"I thought the course was very good. I learned a vast amount of new information and ideas from it. Overall, I am very pleased. Thank you!"
"I liked how there were different avenues to approach social media, not just facebook and LinkedIn. I enjoyed learning about platforms that I had not heard of before and am excited about exploring the tools that were discussed."
"I really enjoyed this course. Being a novice to social media (using basic Facebook and Linked-In), I gained a better understanding of the platforms that are out there. I feel that I have a better understanding, but realize that I need to practice with this if I really want it to be a success for my department. "
"Good content and definitely gives me a lot to think about while using social media for career services purposes."
"An excellent course with a ton of ideas for career services!"
"Material was excellent and I am now motivated to spend some time exploring the many tools that I have been introduced to."
"Excellent course.I really enjoyed it!"
"Very insightful and had a lot of very relevant information to this growing tool CS needs vitally to survive in today's economy and our student demographic. "
"Great course. I found ideas I can use in the classroom to help students focus on career strategies. The better faculty and career services work together, the better the support the student will have. "

Course Structure


Course Format

  • Can Start Anytime
  • Self-paced (within course enrollment timeframe)
  • 4 Hours of Activities

Completion Requirements

  • Study Course Content
  • Pass ALL Required Quizzes

Certificate of Completion

  • 4 Hours of Continuing Education
  • Available for download at the end of the course

Technology Requirements

  • A Web browser with JavaScript and cookies enabled
  • Adobe Flash Player
  • Speakers or headphones

Course Objectives


Module 1: Social Media Background

  • Understand the differences between social media, a social network, and social networking.
  • Recognize the relevance of social media to career services.
  • Understand how social media enables behavior monitoring and data mining.
  • Articulate the importance of data and behavior monitoring and data mining on social networks for Career Services.
  • Identify growing social media trends relevant to Career Services.
  • Articulate the implications of growing trends for career professionals

Module 2: Identifying Purpose

  • Identify challenges career centers face.
  • Articulate the areas a social media intervention strategy can improve.
  • Understand limitations of a social media strategy.
  • Recognize strategy as a long-term commitment.
  • Recognize sustainability as a consideration when developing purpose.

Module 3: Research & Planning

  • Identify potential barriers that may hinder strategy implementation.
  • Identify planning steps for developing a purposeful social media strategy.
  • Understand different social media tools and distinguishing features.
  • Recognize the importance of influencers.
  • Understand how to identify influencers and how to measure influence.
  • Identify Training Considerations.
  • Identify ways to measure ROI of relationships.

Module 4: Implementation

  • Understand importance of cross-platform brand cohesion.
  • Understand how to establish listening posts.
  • Identify strategies to delegate social media responsibilities.
  • Identify strategies to create a marketing plan.
  • Identify engagement best practices.

Module 5: Resources

  • NA

Module 6: Community TV

  • NA

Lounge Group


This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career College Lounge, a learning community of career college professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.

Go to the Performance Group for this Course

How to Enroll

  1. Buy Enrollment Keys

  2. Enter an enrollment key in the field above.

  3. Click "Enroll".