Certified Course

Certified Courses
Operations Team
ML140

Marketing Essentials

This course covers marketing fundamentals that will help non-marketing managers throughout the organization better understand the importance of marketing and how it relates to them.

This course features content from
Harvard ManageMentor ®

Course Rating
Course Testimonials
Course Structure
Course Objectives
Performance Group
Certification Credits

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In conjunction with the Kentucky Community and Technical College System, MaxKnowledge has been honored by the 1EdTech Consortium as a Learning Impact Award Finalist for scaling pedagogical knowledge and practice through evidence-based technology.

MaxKnowledge Founder & CEO, Dr. Amir Moghadam, has been named as one of Career College Central's top 12 innovators leaping forward with ideas that have influenced the career education realm.

MaxKnowledge Chief Learning Officer, Tarlon Moghadam, has been named as one of Career Education Review's top 20 leaders changing career education.

In collaboration with the Universal Technical Institute, an independent evaluation study by the ROI Institute® proved the ROI of MaxKnowledge employee training on student retention to be over 500%.

MaxKnowledge leadership development courses are sponsored by Harvard Business Publishing and feature content from Harvard ManageMentor®.

Performance Group

This course provides you with a lifelong peer-to-peer learning opportunity through a specific Performance Group created within the Career Ed Lounge, a learning community of career education professionals. This allows you to learn and share with your peers at any time you want, even after you complete the course.

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Course Testimonials

"It will be of great value in my future plans. I enjoyed it and was very challenged by it."

Course Objectives

Marketing Essentials

Grasp the basic elements of a marketing strategy and plan.
Create a marketing orientation in your group or firm.
Understand and navigate the steps in the marketing process.
Plan effective marketing programs, advertising campaigns, and sales promotions.

Course Structure

Course Format

Can Start Anytime
Self-paced (within course enrollment timeframe)
4 Hours of Activities

Completion Requirements

Study Course Content
Pass ALL Required Quizzes

Digital Badge & Certificate of Completion

4 Hours of Continuing Education
Awarded upon successful completion of course

Course Rating

Certification Credits

This course provides a Certificate of Completion with 4 hours of continuing education credits.
This course provides credit toward the Certified Higher Education Professional (CHEP) credential in the following specialization area(s):
- CHEP in Campus Operations
This course provides credit toward the continuing education requirements for CHEPs in all areas of specialization.

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