Students as Customers

As opportunities for education become more prevalent, educational institutions must compete to increase, or even maintain, their student enrollment levels. More and more institutions are adopting the strategy of treating students like customers in order to be successful. This course will review the characteristics of adult learners and determine the reasons adult students leave the institution. It will discuss the concept of interacting with students as though they are customers and how the students-as-customers concept relates to the instructor and the classroom. This course will also describe the methods and techniques of effective communication. Included are guidelines and techniques for advising and mentoring students.