OP105 - Developing a Five-year Plan for Your Career School
Facilitator: Dr. Susan Schulz
What will your school look like in five years? School growth takes change and the commitment of the stakeholders in your organization. A five-year plan is essential for any school owner or director no matter how long they have been in the business. It includes various elements such as your enrollment goals for all programs, plans for new programs, new profit center potential, fees and all financial aid opportunities, enhancement of student services, faculty and staff planning, marketing and development strategies, and planning for physical space to support your expansion goals. Also, development plans are often needed to satisfy licensing and accreditation requirements.
This course covers the essential components and techniques involved in developing a comprehensive five-year plan. We will show you an effective step-by-step planning process that involves the participation of representatives from your school including staff, instructors, students, graduates, and the employers who hire your graduates. The process encourages participants to share their knowledge and ideas, and everyone who participates in the process ultimately becomes a stakeholder in making the plan work. The course includes planning worksheets that you could download and use to help you develop your school’s five-year plan.
Facilitator Bios
Dr. Susan Schulz
Dr. Schulz is the President of Susan F. Schulz & Associates, Inc., a training and consulting firm serving proprietary schools worldwide. She has over 20 years of experience in career education and her expertise includes proprietary school development, operations and program needs assessment, licensing, accreditation, student services and marketing. Dr. Schulz completed her doctoral research and dissertation on "Program Completion in Proprietary Schools" and earned her Ed.D. degree in Educational Leadership at Florida Atlantic University.
Dr. Schulz is the publisher of Career School Solutions, a monthly online newsletter offering innovative tips on school development strategies. She is also the author of The Publicity Workbook for Career Schools, a 200-page workbook that provides effective methods and detailed procedures for gaining free and low-cost publicity. Dr. Schulz trained as a certified educational standards evaluator for the Distance Education and Training Council and as a site visitor for the Commission on Occupational Education.
Course Format
Course Structure
- Can Start Anytime
- Modular Structure (with online content, quizzes and forums)
- Self-paced (within course enrollment timeframe)
- Faculty Support (facilitator/coach)
Course Length
- 4 Modules
- 4 Hours of Activities (about 1 hour per module)
- 4 Weeks to Complete the Course (1 module/week)
- Can Finish Faster
Completion Requirements
- Study All Modules
- Participate in Module Forum Discussions *
- Achieve 70% on Module Quizzes
- Achieve 70% on Final Quiz (one attempt only)
- Complete Online Course Survey
* You are required to participate in at least one of the module forums. We will assess the level of your discussion activity in the forum(s) in which you participate and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.
Course Outline
Module 1: Basic Planning & Initial Steps
- The Importance of a Five-Year Plan
- The Participants
- Getting Started
- Educational Programs
- Enrollment Goals
- Tuition and Financial Aid
Module 2: Student Services Planning
- The Importance of Student Services
- Orientation Programs
- Retention Intervention
- Exit Interviews and Graduation
- Placement and Employment Skills Training
Module 3: Organizational Development Planning
- The Organization Chart
- Human Resources
- Advisory Boards
- Library
- Physical Space
Module 4: Marketing & Budget Planning
- Marketing for Success
- Ideal Students
- Creating New Marketing Strategies
- Evaluating Marketing Strategies
- Budget Development
Certificate/CEUs
Completion of this Course:
- Certificate of Completion
- 4 Hours of Continuing Education
Completion of Three Courses:
- Certificate of Knowledge in Career College Management
- Eligible for MaxPrize*
*MaxKnowledge conducts an annual prize drawing to sponsor a Certificate of Knowledge holder to attend CCA's Annual Convention. U.S. residents are automatically entered in the drawing.
How to Enroll
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Enter an enrollment key in the field above.
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Click "Enroll".
