Michael McHugh

Mike is the Vice President of Interactive Marketing at PlattForm, a full service enrollment company for the school industry. Mike manages PlattForm's interactive marketing team and supervises their venture to drive leads to career colleges. He specializes in developing marketing plans, implementing creative advertising techniques, and analyzing the results. With proven excellence in marketing campaign development, Mike has supported numerous schools across the country in achieving their goals.

Mike earned his B.S. degree in Business with an emphasis in Marketing from Emporia State University and began his career as a Media Analyst/Buyer. His well-rounded background in the advertising industry and his focus on customer service has allowed him to better serve his clients. Mike is truly passionate about helping schools accomplish their objectives through the application of innovative marketing strategies. He can often be found wearing the apparel of the schools he works with, and he is driven by the success he helps each campus create.

Tracy Kreikemeier

Tracy is the Chief Marketing Officer at PlattForm Advertising, Inc. In her role at PlattForm, Tracy manages the advertising and marketing programs for proprietary schools in markets of various sizes with a broad range of programs and start goals. Her work includes budget development and planning, reporting, setting goals and accountability measures and creative development. Tracy and her team of 14 Account Executives develop and implement highly successful and cost-effective advertising plans for a client base of over 100 school campus locations across the United States and Canada.

Tracy holds a degree in Communication Studies with an Emphasis in Public Relations from the University of Nebraska Lincoln. She has been a member of the Public Relations Society of America (PRSA) since 1998 and currently serves as a board member. Tracy's passion for traveling and her social nature have translated into her work as she focuses much of her time visiting schools to better meet their needs.

Course Structure

• Can Start Anytime
• Modular Structure (with online content, quizzes and forums)
• Self-paced (within course enrollment timeframe)
• Faculty Support (facilitator/coach)

Course Length

• 4 Modules
• 4 Hours of Activities (about 1 hour per module)
• 4 Weeks to Complete the Course (1 module/week)
• Can Finish Faster

Completion Requirements

• Study All Modules
• Participate in Module Forum Discussions *
• Achieve 70% on Module Quizzes
• Achieve 70% on Final Quiz (one attempt only)
• Complete Online Course Survey

* You are required to participate in at least one of the module forums. We will assess the level of your discussion activity in the forum(s) in which you participate and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.

Module 1: Choosing an Advertising Partner

• Identifying Your Needs and Desires
• Evaluating Different Agencies
• Getting Started with Your New Partner
• Role of Supplemental Vendors

Module 2: Developing a Marketing Budget

• Gathering the Information
• Getting the Plan Together
• Reality Checking the Plan
• Planning Creative

Module 3: Executing a System of Accountability

• Implementing a Tracking System
• Communicating the Plan
• Monthly Marketing Reports
• Corrective Action

Module 4: Riding the Waves throughout the Year

• Traditional Seasonal Trends
• Planning for January Starts
• When to Panic
• Out of the Box Solutions

Completion of this Course:

• Certificate of Completion
• 4 Hours of Continuing Education

Completion of Three Courses:

• Certificate of Knowledge in Career College Marketing
• Eligible for MaxPrize*

*MaxKnowledge conducts an annual prize drawing to sponsor a Certificate of Knowledge holder to attend CCA's Annual Convention. U.S. residents are automatically entered in the drawing.

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