MT101 - Creating Publicity for your Career School
Facilitator: Dr. Susan Schulz
If you are a career school owner/executive you want to get the most value out of your marketing dollars. For this reason, publicity should be a part of your daily marketing strategy. In this course, you will learn over 100 strategies to build a great image for your school, reach the people most likely to enroll, and open new markets. We'll show you how easy and inexpensive it is to get your school information placed in local newspapers, in the homes of your best leads, and on the desks of your future employers. This course is a must if you want to reduce your high-priced advertising costs and increase enrollments.
Facilitator Bios
Dr. Susan Schulz
Dr. Schulz is the President of Susan F. Schulz & Associates, Inc., a training and consulting firm serving proprietary schools worldwide. She has over 20 years of experience in career education and her expertise includes proprietary school development, operations and program needs assessment, licensing, accreditation, student services and marketing. Dr. Schulz completed her doctoral research and dissertation on "Program Completion in Proprietary Schools" and earned her Ed.D. degree in Educational Leadership at Florida Atlantic University.
Dr. Schulz is the publisher of Career School Solutions, a monthly online newsletter offering innovative tips on school development strategies. She is also the author of The Publicity Workbook for Career Schools, a 200-page workbook that provides effective methods and detailed procedures for gaining free and low-cost publicity. Dr. Schulz trained as a certified educational standards evaluator for the Distance Education and Training Council and as a site visitor for the Commission on Occupational Education.
Course Format
Course Structure
- Can Start Anytime
- Modular Structure (with online content, quizzes and forums)
- Self-paced (within course enrollment timeframe)
- Faculty Support (facilitator/coach)
Course Length
- 4 Modules
- 4 Hours of Activities (about 1 hour per module)
- 4 Weeks to Complete the Course (1 module/week)
- Can Finish Faster
Completion Requirements
- Study All Modules
- Participate in Module Forum Discussions *
- Achieve 70% on Module Quizzes
- Achieve 70% on Final Quiz (one attempt only)
- Complete Online Course Survey
* You are required to participate in at least one of the module forums. We will assess the level of your discussion activity in the forum(s) in which you participate and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.
Course Outline
Module 1:
- 1 - Introduction
- 2 - Start with Success
- 3 - Demographics
- 4 - Information Bank
- 5 - Build Relationships
Module 2:
- 6 - Press Releases
- 7 - News Articles
- 8 - Generate News
- 9 - Student Success Campaigns
- 10 - Satisfied Employer Programs
- 11 - Themes and Press Kits
- 12 - Newsletters
Module 3:
- 13 - Posters, Flyers and Other Visuals
- 14 - Specialty Items
- 15 - Direct Mail
- 16 - Radio, TV, Audios and Videos
- 17 - The Internet
- 18 - Use of Boards
- 19 - Corporate Campaigns
Module 4:
- 20 - Auxiliary Products
- 21 - Workplace Programs
- 22 - Special Programs - Secondary Schools
- 23 - Professionalism
- 24 - Using Vendors
- 25 - Evaluation
Certificate/CEUs
Completion of this Course:
- Certificate of Completion
- 4 Hours of Continuing Education
Completion of Three Courses:
- Certificate of Knowledge in Career College Marketing
- Eligible for MaxPrize*
*MaxKnowledge conducts an annual prize drawing to sponsor a Certificate of Knowledge holder to attend CCA's Annual Convention. U.S. residents are automatically entered in the drawing.
How to Enroll
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Enter an enrollment key in the field above.
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Click "Enroll".
