Press Release
June 1, 2004
MaxKnowledge Partners with PlattForm Advertising
Olathe, KS, June 1, 2004 - PlattForm Advertising Directors and Senior Executives have joined the faculty at MaxKnowledge to facilitate a variety of online courses and blended training programs. PlattForm will act as an expert partner and founding faculty member in the area of Advertising/Marketing.
The partnership combines the expertise of PlattForm, the industry leader in school recruitment advertising, and MaxKnowledge, the creators of the online learning portal for the career college industry, to provide pertinent training for career college personnel. Both companies exclusively focus on the career college market, and this commonality lends itself to a cohesive effort that will be beneficial for those that utilize the program. The initial courses that will be offered in the Marketing area are as follows:
Developing an Effective Advertising Plan
Facilitators: Mike McHugh and Tracy Kreikemeier
Placing Media for Results
Facilitators: John VanFleet and Brian Sumner
Successful Online Marketing Strategies
Facilitators: Todd Sandoval and Cory Vance
In addition to the marketing courses, Michael Platt, PlattForm's owner and CEO, and Sean Pittman, PlattForm's VP of Sales, will facilitate a course in Admissions Training. Inside-Out Admissions " A Paradigm Shift will introduce best practices for empowering and increasing productivity of admissions staff.
"I feel confident that courses offered by Michael Platt and his team will be highly successful,” said Dr. Amir Moghadam, Executive Director of MaxKnowledge. "All of the critical components are there: expertise, career college focus, commitment, passion, excitement, responsiveness, and interpersonal skills.”
"PlattForm is pleased to have the opportunity to share many years of knowledge and experience for the purpose of education,” said Michael Platt. "Proper training is so important for the efficient operation of a career school, and we are happy to join MaxKnowledge in offering these training solutions.”
About MaxKnowledge
MaxKnowledge is the leading training provider for the career college sector of higher education. The company provides professional development and continuing education opportunities for the management, staff and faculty of career colleges and schools - worldwide. The company's mission is to maximize the performance of career college operations through effective employee training and development. For more information, please visit: www.maxknowledge.com.
About PlattForm Advertising
PlattForm Advertising is a full-service integrated marketing communications agency specializing in direct-response advertising within the school industry. Headquartered in Olathe, Kansas, the agency provides all aspects of advertising campaigns in-house. These services include strategic media planning and buying, creative production, web design and full-service web marketing. PlattForm Advertising specializes in the proprietary school market, servicing over 1000 campus locations nationwide. For more information, please visit www.plattformad.com.
