Press Release
July 7, 2004
MaxKnowledge and CCA Launch New Online Course:
Developing an Effective Advertising Plan
Santa Ana, CA, July 7, 2004 - MaxKnowledge and Career College Association today announced the availability of a new online training course for career college personnel.
Developing an Effective Advertising Plan is facilitated by MaxKnowledge faculty, Michael McHugh and Tracy Kreikemeier. Mike and Tracy are both on the management team of PlattForm Advertising, a full service advertising agency exclusively serving the career college industry.
"Developing an effective advertising plan is key to attaining your start numbers. This course will demonstrate how to choose suitable sources for generating leads and enrollments. You will also learn the important aspects to consider when selecting an advertising partner," said Mike McHugh.
"In this course, you will be trained to develop a marketing plan from the ground up and tailor it to your specific school. Once you have created the plan, you will become skilled at holding people accountable for its objectives and riding the waves of good and bad that come about throughout the year," added Tracy Kreikemeier.
"Drifting aimlessly through the year can be a sure fire way to miss your start budget. If you are facing an aggressive start goal and want to figure out how to achieve it, this is the course for you," said Dr. Amir Moghadam, Executive Director of MaxKnowledge.
The online course is delivered in an asynchronous fashion and participants receive 4 hours of continuing education credit upon successful completion of the training. The course is available on a continuous enrollment basis on the MaxKnowledge website: www.maxknowledge.com/MT102.php.
About MaxKnowledge
MaxKnowledge is a leading employee training provider for higher education institutions. We offer a wide range of online professional development and continuing education opportunities for the faculty, staff and administrators of postsecondary colleges and universities. Our mission is to maximize performance of educational operations through effective employee development solutions. For more information, visit: www.maxknowledge.com.
About CCA
The Career College Association (CCA) is the premier national association in Washington, D.C. representing accredited, private, postsecondary schools, institutes, colleges and universities that provide career-specific educational programs. CCA has over 1,400 institutional members that educate and support almost two million students each year for employment in over 200 occupational fields. For more information, please visit: www.career.org.
About PlattForm Advertising
PlattForm Advertising is a full-service integrated marketing communications agency specializing in direct-response advertising within the school industry. Headquartered in Olathe, Kansas, the agency provides all aspects of advertising campaigns in-house. These services include strategic media planning and buying, creative production, web design and full-service web marketing. PlattForm Advertising specializes in the proprietary school market, servicing over 1000 campus locations nationwide. For more information, please visit www.plattformad.com.
