CS104 - Developing a Social Media Strategy for Career Services
Facilitator: Robert Starks Jr.
Social media is a game changer for how career services professionals interact and reach their constituent groups yet many career professionals aren't aware of how to develop a purposeful social media strategy. Without a social media strategy, career services departments risk losing relevance with their audience, and they also lose the opportunity of harnessing social media to achieve department goals. This course describes the phases of planning and implementing a social media strategy for your career services department. Each module is based on the fundamental steps of preparing a comprehensive and measurable plan to achieve the goals of the career services department.
Course Reviews
Course Structure
Course Format
- Can Start Anytime
- Self-paced (within course enrollment timeframe)
- Faculty Support (facilitator/coach)
Course Length
- 4 Hours of Activities
- 4 Weeks to Complete the Course
- Can Finish Faster
Completion Requirements
- Study Course Content
- Participate in Forum Discussions *
- Pass ALL Required Quizzes
- Complete Online Course Survey
* You are required to participate in the course forum. We will assess the level of your discussion activity in the forum and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.
Technology Requirements
- A Web browser with JavaScript and cookies enabled
- Adobe Flash Player
- Speakers or headphones
Course Objectives
Module 1: Social Media Background
- Understand the differences between social media, a social network, and social networking.
- Recognize the relevance of Social Media to Career Services.
- Understand how social media enables behavior monitoring and data mining.
- Articulate the importance of data and behavior monitoring and data mining on social networks for Career Services.
- Identify growing social media trends relevant to Career Services.
- Articulate the implications of growing trends for career professionals
Module 2: Identifying Purpose
- Identify challenges Career Centers face.
- Articulate the areas a social media intervention strategy can improve.
- Understand limitations of a social media strategy.
- Recognize strategy as a long-term commitment.
- Recognize sustainability as a consideration when developing purpose.
Module 3: Research & Planning
- Identify potential barriers that may hinder strategy implementation.
- Identify planning steps for developing a purposeful social media strategy.
- Understand different social media tools and distinguishing features.
- Recognize the importance of influencers.
- Understand how to identify influencers and how to measure influence.
- Identify Training Considerations.
Module 4: Implementation
- Understand importance of cross-platform brand cohesion.
- Understand how to establish listening posts.
- Identify strategies to delegate social media responsibilities.
- Identify strategies to create a marketing plan.
- Identify engagement best practices.
- Identify ways to measure ROI of relationships.
Certificate/CEUs
Completion of this Course:
- Certificate of Completion
- 4 Hours of Continuing Education
How to Enroll
-
Enter an enrollment key in the field above.
-
Click "Enroll".
