MT105 - How to Gain Media Awareness for Your School
Facilitators: Shannon Gormley and Dr. Jean Norris
The key to successful public relations is like writing a good book. There must be a hook at the beginning, a captivating middle, and a satisfying end. You can create successful PR initiatives with specific objectives and end results in mind with a little bit of planning and forethought. This course will show you how to create effective PR campaigns with measurable results.
Course Reviews
Course Structure
Course Format
- Can Start Anytime
- Self-paced (within course enrollment timeframe)
- Faculty Support (facilitator/coach)
Course Length
- 4 Hours of Activities
- 4 Weeks to Complete the Course
- Can Finish Faster
Completion Requirements
- Study Course Content
- Participate in Forum Discussions *
- Pass ALL Required Quizzes
- Complete Online Course Survey
* You are required to participate in the course forum. We will assess the level of your discussion activity in the forum and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.
Technology Requirements
- A Web browser with JavaScript and cookies enabled
- Adobe Flash Player
- Speakers or headphones
Course Objectives
Module 1: Mastering the PR Basics
- Understand the functions of public relations; how it differs from advertising and marketing.
- Identify your audience(s).
- Craft clear and concise messages that encourage audiences to 'do' something.
- Create a successful PR campaign with measurable results.
Module 2: Driving the News at Your School
- Understand how public relations can generate awareness for your school.
- Develop newsworthy concepts.
- Build relationships with journalists.
- Create successful events.
- Measure results.
Module 3: Planning Successful Events
- Understand the rationale for hosting an event.
- Determine the importance of managing a budget and controlling costs.
- Prepare for emergencies that may hinder your event.
- Determine the success of your event for future planning.
Module 4: Generating New Ideas
- Identify when it's time to develop new PR ideas.
- Understand the importance of brainstorming to generate content.
- Host effective brainstorm meetings.
- Identify when to move forward with your campaign.
Certificate/CEUs
Completion of this Course:
- Certificate of Completion
- 4 Hours of Continuing Education
How to Enroll
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Enter an enrollment key in the field above.
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Click "Enroll".
