ML140 - Marketing Essentials
Facilitator: Tracy Kreikemeier
This course covers marketing fundamentals that will help non-marketing managers throughout the organization better understand the importance of marketing and how it relates to them.
Course Reviews
Course Structure
Course Format
- Can Start Anytime
- Self-paced (within course enrollment timeframe)
- Faculty Support (facilitator/coach)
Course Length
- 4 Hours of Activities
- 4 Weeks to Complete the Course
- Can Finish Faster
Completion Requirements
- Study Course Content
- Participate in Forum Discussions *
- Pass ALL Required Quizzes
- Complete Online Course Survey
* You are required to participate in the course forum. We will assess the level of your discussion activity in the forum and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.
Technology Requirements
- A Web browser with JavaScript and cookies enabled
- Adobe Flash Player
- Speakers or headphones
Course Objectives
Marketing Essentials
- Grasp the basic elements of a marketing strategy and plan.
- Create a marketing orientation in your group or firm.
- Understand and navigate the steps in the marketing process.
- Plan effective marketing programs, advertising campaigns, and sales promotions.
Certificate/CEUs
Completion of this Course:
- Certificate of Completion
- 4 Hours of Continuing Education
How to Enroll
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Enter an enrollment key in the field above.
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Click "Enroll".
