Performance Blog
Neutrality in Employee Training
by Dr. Amir Moghadam - January 9, 2009
At one career college campus, whenever the campus president, the education director or a corporate officer talked to instructors about the importance of student retention, the instructors would talk among themselves about how "the management guys are just driven by profitability." Even though management provided techniques and strategies for student retention and discussed the benefits for the students and the organization, many instructors simply did not want to listen. They believed that the admissions department was not recruiting "quality" students and management simply wanted the instructors to keep the "weak" students in class. The fact is that many employees unconsciously block information and training if they see it as being biased, while the same training offered by an independent trainer may lead to many "Aha" moments!
Perception is reality! Don't underestimate the importance of perception if you want to get results from your training programs. After all, results are what matter.
Dr. Amir Moghadam is Founder and CEO of MaxKnowledge. Moghadam has over 20 years of experience in career education, serving in many capacities including Professor, Director of Education, Academic Dean, Director of Student Affairs, Campus Director, College President/Owner, and International Training Consultant. He earned his Ph.D. in Engineering from the University of Cambridge, and his accomplishments have been recognized in Who's Who in American Education and Who's Who in the World.