PL101 - Setting Up an Effective Placement Department
Facilitator: Dr. Susan Schulz
This course provides you with techniques and strategies to develop an effective placement department for your career school. We show you how to offer comprehensive career services regardless of whether your placement department is staffed full- or part-time or the number of hours it is open. The course covers many aspects of setting up and running a placement department starting with the mission statement all the way to measuring results! The course describes how a successful placement department can increase enrollments and enhance retention in addition to improving placement rates. You will understand how effective placement impacts all segments of your school and the community that your school serves.
Facilitator Bios
Dr. Susan Schulz
Dr. Schulz is the President of Susan F. Schulz & Associates, Inc., a training and consulting firm serving proprietary schools worldwide. She has over 20 years of experience in career education and her expertise includes proprietary school development, operations and program needs assessment, licensing, accreditation, student services and marketing. Dr. Schulz completed her doctoral research and dissertation on "Program Completion in Proprietary Schools" and earned her Ed.D. degree in Educational Leadership at Florida Atlantic University.
Dr. Schulz is the publisher of Career School Solutions, a monthly online newsletter offering innovative tips on school development strategies. She is also the author of The Publicity Workbook for Career Schools, a 200-page workbook that provides effective methods and detailed procedures for gaining free and low-cost publicity. Dr. Schulz trained as a certified educational standards evaluator for the Distance Education and Training Council and as a site visitor for the Commission on Occupational Education.
Course Format
Course Structure
- Can Start Anytime
- Modular Structure (with online content, quizzes and forums)
- Self-paced (within course enrollment timeframe)
- Faculty Support (facilitator/coach)
Course Length
- 4 Modules
- 4 Hours of Activities (about 1 hour per module)
- 4 Weeks to Complete the Course (1 module/week)
- Can Finish Faster
Completion Requirements
- Study All Modules
- Participate in Module Forum Discussions *
- Achieve 70% on Module Quizzes
- Achieve 70% on Final Quiz (one attempt only)
- Complete Online Course Survey
* You are required to participate in at least one of the module forums. We will assess the level of your discussion activity in the forum(s) in which you participate and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.
Course Outline
Module 1: Overview of Your Placement Department
- Mission Statement
- Scope of Services
- Industry Information
- Membership Associations
- Professional Publications
- Extent of Benefits
Module 2: Your Placement Services
- Resource Library
- Job Search Seminars
- Job Opportunities
- Internships & Externships
- Personal Attention
- Additional Services
Module 3: Projects for Your Students
- List Employment Skills & Accomplishments
- List Soft Skills & Personal Achievements
- Create Your Resume
- Begin Job Search & Networking
- Prepare for Interview
- Follow-Up & Negotiate
- Get Ready for the Workplace
Module 4: Measuring Your Placement Success
- Keep Track of Employers
- Keep Track of Graduates
- Keep Detailed Placement Statistics
- Get Feedback from Students
- Get Feedback from Graduates/Alumni
- Get Feedback from Employers
Certificate/CEUs
Completion of this Course:
- Certificate of Completion
- 4 Hours of Continuing Education
How to Enroll
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Enter an enrollment key in the field above.
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Click "Enroll".
