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Course Structure

• Can Start Anytime
• Modular Structure (with online content, quizzes and forums)
• Self-paced (within course enrollment timeframe)
• Faculty Support (facilitator/coach)

Course Length

• 4 Modules
• 4 Hours of Activities (about 1 hour per module)
• 4 Weeks to Complete the Course (1 module/week)
• Can Finish Faster

Completion Requirements

• Study All Modules
• Participate in Module Forum Discussions *
• Achieve 70% on Module Quizzes
• Achieve 70% on Final Quiz (one attempt only)
• Complete Online Course Survey

* You are required to participate in at least one of the module forums. We will assess the level of your discussion activity in the forum(s) in which you participate and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.

Module 1: Developing a Productive Web Site

• Describe the importance of your web site as a lead generation tool.
• Identify the part web site design plays in converting a visitor to a lead.
• Determine what (text) content needs to be added to your web site and why.
• Distinguish the connection between search engine visibility and your web site design.

Module 2: Search Engine Optimization

• Assess the importance of search engine submissions.
• Define what link building is and determine why you should be doing it.
• Describe the purpose of the Meta Tags on your web site.
• Identify the main elements involving search engine optimization and your web site.

Module 3: Online Advertising Vehicles

• Define PPC (Pay Per Click) advertising and describe how to use it.
• Utilize paid advertising vehicles, paid placement, banner and text ads.
• Define permission marketing - finding your way through the CAN-SPAM act.
• Recognize how to track and manage your online marketing campaigns.

Module 4: Affiliate Marketing

• Define affiliate marketing.
• Choose the right affiliate network.
• Describe the pros and cons of limiting your affiliates.
• Determine what support will be needed for affiliate campaigns.

Completion of this Course:

• Certificate of Completion
• 4 Hours of Continuing Education

Completion of Three Courses:

• Certificate of Knowledge in Career College Marketing
• Eligible for MaxPrize*

*MaxKnowledge conducts an annual prize drawing to sponsor a Certificate of Knowledge holder to attend CCA's Annual Convention. U.S. residents are automatically entered in the drawing.

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