Cory Vance

Cory is the Director of Website Marketing at PlattForm, a full-service agency exclusively dedicated to direct response advertising in the career education industry. He trains and manages PlattForm's full-service web marketing team and leads their efforts to improve web site exposure and traffic. With proficiency in website analysis and marketing techniques, Cory has provided online marketing solutions for hundreds of web sites. He has developed partnerships with over 700 sites since he joined PlattForm.

Cory has a wealth of experience in online media buying and specializes in web site development to improve search engine positioning, traffic flow, and conversion into sales or leads. His expertise in balancing online paid advertising with organic marketing has proven successful for the many clients that he has serviced over the years. Cory received his B.A. degree from The University of Kansas. He serves as a volunteer editor for the Open Directory Project (ODP), the largest comprehensive human-edited directory on the web.

Course Structure

• Can Start Anytime
• Modular Structure (with online content, quizzes and forums)
• Self-paced (within course enrollment timeframe)
• Faculty Support (facilitator/coach)

Course Length

• 4 Modules
• 4 Hours of Activities (about 1 hour per module)
• 4 Weeks to Complete the Course (1 module/week)
• Can Finish Faster

Completion Requirements

• Study All Modules
• Participate in Module Forum Discussions *
• Achieve 70% on Module Quizzes
• Achieve 70% on Final Quiz (one attempt only)
• Complete Online Course Survey

* You are required to participate in at least one of the module forums. We will assess the level of your discussion activity in the forum(s) in which you participate and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.

Module 1: Developing a Productive Web Site

• Setting Your Web Site Expectations
• Balancing Great Design With Usability
• Content is King
• The Search Engine’s Point of View
• Best Practices

Module 2: Search Engine Optimization

• Rankings
• Link Building
• Meta Tags
• The Whole Picture
• Best Practices

Module 3: Online Advertising Vehicles

• Pay Per Click Advertising
• Paid Inclusion, Banners, and Text Ads
• Permission Marketing
• Tracking/Managing

Module 4: Affiliate Marketing

• What is Affiliate Marketing?
• Choosing a Network
• Dealing with your Affiliates - Do's
• Dealing with your Affiliates - Don'ts

Completion of this Course:

• Certificate of Completion
• 4 Hours of Continuing Education

Completion of Three Courses:

• Certificate of Knowledge in Career College Marketing
• Eligible for MaxPrize*

*MaxKnowledge conducts an annual prize drawing to sponsor a Certificate of Knowledge holder to attend CCA's Annual Convention. U.S. residents are automatically entered in the drawing.

1. Buy Enrollment Keys

2. Enter an enrollment key in the field above.

3. Click "Enroll".