MT103 - Placing Media for Results!
Facilitators: Danny Pumpelly and Katie Tomlinson
If you want to place an effective media buy that generates high quality leads at the lowest possible cost, and more importantly, the lowest possible cost per start, this is the course for you. This course will take you through the process step by step and prepare you for all of the pitfalls you can expect to encounter when placing television, newspaper and radio advertising. The course is designed to help career colleges to develop and implement successful media placement strategies.
We will show you how you can tailor your advertising efforts to ensure success in meeting your goals. You will learn valuable techniques to utilize every step of the way when planning your media buys. From gathering market information, to developing a creative mix, to tracking the results, the course presents surefire methods that have proven successful across the country in markets large and small.
Testimonials
Course Format
Course Structure
- Can Start Anytime
- Self-paced (within course enrollment timeframe)
- Faculty Support (facilitator/coach)
Course Length
- 4 Hours of Activities
- 4 Weeks to Complete the Course
- Can Finish Faster
Completion Requirements
- Study Course Content
- Participate in Forum Discussions *
- Achieve 70% on Final Quiz (one attempt only)
- Complete Online Course Survey
* You are required to participate in the course forum. We will assess the level of your discussion activity in the forum and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.
Course Objectives
Module 1: Creating Your "Market Book"
- Identify valuable information about the school and the market in which you are placing a media buy.
- Evaluate the information in a sensible fashion.
- Organize the information in an efficient manner.
Module 2: Newspaper Placement
- Identify the most effective newspaper options for career schools.
- Successfully manage the success of your newspaper buy through lead tracking and tear sheet analyzation.
- Determine ways to negotiate the lowest possible newspaper rates allowing you to maximize your media budget.
Module 3: TV Placement
- Identify stations, dayparts, and the creative mix that will be successful in attaining you cost per lead goals.
- Successfully chart the success of your media buy through lead tracking.
- Determine ways to negotiate the lowest possible television rates allowing you to maximize your media budget.
Module 4: Radio Placement
- Identify the radio stations and dayparts, based off rankers, that will allow you to obtain the best results.
- Decide what creative will work best on the stations that you choose and the curriculums that you decide to highlight.
- Determine ways to negotiate the lowest possible rates allowing you to maximize your media budget.
Certificate/CEUs
Completion of this Course:
- Certificate of Completion
- 4 Hours of Continuing Education
Completion of Three Courses:
- Certificate of Knowledge in Career College Marketing
- Eligible for MaxPrize*
*MaxKnowledge conducts an annual prize drawing to sponsor a Certificate of Knowledge holder to attend CCA's Annual Convention. U.S. residents are automatically entered in the drawing.
How to Enroll
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Enter an enrollment key in the field above.
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Click "Enroll".
