Danny Pumpelly

Danny Pumpelly is the Associate Media Director for PlattForm Advertising, a full-service agency specializing in direct-response advertising within the career school sector. He co-leads the Media Department, which works with dozens of clients across the United States. Danny works with over 15 media placement specialists to provide low cost, high yield campaigns in television, print, and radio. Staying on top of advertising trends in an ever-changing industry keeps Danny motivated to provide the highest levels of service on a daily basis.

After earning a Bachelor's degree in Journalism from the University of Kansas, Danny went on to a media-focused career. With over eight years experience in sales and media placement, Danny continues to work in both traditional media and new media. Joining PlattForm in 2005, Danny has worked as a Media Analyst, Media Buyer, Senior Media Buyer, Media Planner, and now Associate Media Director. In his current role as a department manager, Danny is tasked with ensuring his team is well-versed in the best practices for establishing and maintaining effective media schedules.

Katie Tomlinson

Katie Tomlinson is the Director of Media Resources for PlattForm Advertising, a full-service agency specializing in direct-response advertising within the career education sector. Katie co-leads the media department and oversees the coordination of more than 90 full-service accounts in the United States and Canada. She has been with the company since 2002. Within her department, Katie leads and develops the analyst and assistant team comprised of 18 individuals. She is responsible for their training and development as well as keeping them on the cutting edge of reporting and analysis through the integration of technology, and the evaluation and development of new media resources.

Katie holds a degree in Business Administration and Psychology with an Emphasis in Information Systems. Utilizing her experience in programming and her technical communication ability, she helped build PlattForm’s proprietary buying and analyzing software in 2005, and currently works closely with the programming team for updates and efficiency initiatives. Katie is passionate about her clients, her team and improving technology to better meet the needs of PlattForm’s employees and the industry.

Course Structure

• Can Start Anytime
• Modular Structure (with online content, quizzes and forums)
• Self-paced (within course enrollment timeframe)
• Faculty Support (facilitator/coach)

Course Length

• 4 Modules
• 4 Hours of Activities (about 1 hour per module)
• 4 Weeks to Complete the Course (1 module/week)
• Can Finish Faster

Completion Requirements

• Study All Modules
• Participate in Module Forum Discussions *
• Achieve 70% on Module Quizzes
• Achieve 70% on Final Quiz (one attempt only)
• Complete Online Course Survey

* You are required to participate in at least one of the module forums. We will assess the level of your discussion activity in the forum(s) in which you participate and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.

Module 1: Creating Your "Market Book"

• Getting Started
• School Information
• Market Information
• Media Buy
• Reports
• Media Organizations

Module 2: Newspaper Placement

• Choosing the Right Publications
• Line Ads
• Display Ads
• Inserts
• Making Your Creative Pop
• Negotiating
• Tracking

Module 3: TV Placement

• Choosing the Right Stations
• Dayparts – What to Buy
• Dayparts – Cable
• Creative Mix
• Duration & Frequency
• Negotiating
• Tracking

Module 4: Radio Placement

• Choosing the Right Stations
• Dayparts - Rankers
• Dayparts – What to Buy
• Creative & Remotes
• Duration & Frequency
• Negotiating
• Tracking

Completion of this Course:

• Certificate of Completion
• 4 Hours of Continuing Education

Completion of Three Courses:

• Certificate of Knowledge in Career College Marketing
• Eligible for MaxPrize*

*MaxKnowledge conducts an annual prize drawing to sponsor a Certificate of Knowledge holder to attend CCA's Annual Convention. U.S. residents are automatically entered in the drawing.

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