Michael Platt

Michael is the Owner and CEO of PlattForm, one of the largest full-service enrollment companies in the career education industry. In 1989, he began operating his advertising business from the basement of his home. Since then, the company has grown into a multi-million dollar success servicing nearly 1000 school campus locations with over 200 employees. As an expert in marketing and business operations, he has led his company to provide all aspects of media planning/buying, creative production, and web marketing in-house. Michael also specializes in empowering and increasing productivity of admissions staff. He has over a decade of proven excellence in admissions training, management, and consulting.

Michael's reputation lies in his visual imagination and enticing ability to enrich a sales message. He has authored numerous articles on effective advertising methods and student recruitment strategies. Prior to launching PlattForm, he was ordained as a minister, hosted a sports talk-show, and owned a professional wrestling organization. Michael's diverse background translates into what his business philosophy is today - if you have the courage to take risks, then you have the courage to succeed. Michael strongly believes in doing everything with integrity and personal accountability, and he has a true passion for making a difference in the school industry. He currently serves on the Board of Directors for the Career College Foundation.

Sean Pittman

Sean is the Vice-President of Sales for PlattForm Advertising, Inc. He manages PlattForm's sales team and leads them in providing solution-based sales to hundreds of school clients throughout the USA and Canada. As an accomplished professional, Sean travels all over the country visiting school representatives to offer consultation in both advertising and admissions training. With a well-known ability to provide admission assessments and propose solutions, Sean works hands-on with the schools to improve troubled areas.

Sean graduated from Friends University with a degree in Human Resources Management. He has worked in the student recruitment field for over 12 years in a variety of positions, including Admissions Representative, Sales Manager, and Vice President of Sales. He has been responsible for growing a number of companies through training, managing, and leading sales and recruiting staff. Sean's diverse background in advertising and admissions has endowed him with unique insight and prospective into the inner workings of a successful recruitment team. This has enabled him to develop compact and powerful training programs that deliver results.

Course Structure

• Can Start Anytime
• Modular Structure (with online content, quizzes and forums)
• Self-paced (within course enrollment timeframe)
• Faculty Support (facilitator/coach)

Course Length

• 4 Modules
• 4 Hours of Activities (about 1 hour per module)
• 4 Weeks to Complete the Course (1 module/week)
• Can Finish Faster

Completion Requirements

• Study All Modules
• Participate in Module Forum Discussions *
• Achieve 70% on Module Quizzes
• Achieve 70% on Final Quiz (one attempt only)
• Complete Online Course Survey

* You are required to participate in at least one of the module forums. We will assess the level of your discussion activity in the forum(s) in which you participate and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.

Module 1: Introduction to the Inside-Out Process

• Benefits of the Inside-Out Approach
• Pitfalls of the Traditional Approach
• Attributes of an Inside-Out Rep
• 7 Keys to Inside-Out Admissions
• Understanding Leads

Module 2: Inside-Out Skill Sets

• Listening 101
• Body Languages
• Matching and Mirroring
• Information Processing Styles
• Control Strategies

Module 3: Mastering Inside-Out Phone Skills

• Phone Tactics
• Maintaining Control
• Do’s and Don’ts
• Phone Flow
• Pre-Interview Assessment
• The Close and Follow-Up

Module 4: Mastering Inside-Out Interview Skills

• Interview Flow
• The Interview Assessment
• Purpose of Assessment Questions
• The Presentation
• The Close
• The Post-Close and Follow-Up

Completion of this Course:

• Certificate of Completion
• 4 Hours of Continuing Education

Completion of Three Courses:

• Certificate of Knowledge in Career College Admissions
• Eligible for MaxPrize*

*MaxKnowledge conducts an annual prize drawing to sponsor a Certificate of Knowledge holder to attend CCA's Annual Convention. U.S. residents are automatically entered in the drawing.

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