Paul Gordon

Paul is the Vice President of The Source for Training, Inc., an admissions training and consulting firm that works exclusively with private career schools. As a nationally known expert in educational sales, he travels all over the country consulting and training admissions departments. He has over 15 years of experience in the career education industry and has been an accomplished Admissions Representative, Director of Admissions, and School Director.

Paul has been successful in countless admissions departments in many schools in North America and Canada. He has a well-documented track record of proven excellence in furthering the effectiveness of admissions departments. His experience as a former social worker has given him a unique perspective on the importance of education in the lives of all individuals.

Nancy Rogers

Nancy is the President of The Source for Training, Inc., an admissions training and consulting firm that works exclusively with private career schools. She is a highly acclaimed educational sales trainer and enrollment management consultant. Her career education experience spans over 25 years and includes Admissions Representative, Director of Admissions, School Director, Regional Marketing Specialist, and Vice President of Student Services.

Nancy has presented hundreds of admissions seminars, training thousands of career school professionals. She has won many educational sales contests and awards and her accomplishments have been recognized in Who's Who Worldwide in Business. Her expertise includes the adult market, high school recruiting, foreign student recruitment, contract training, customer service, team building, and sales management.

Course Structure

• Can Start Anytime
• Modular Structure (with online content, quizzes and forums)
• Self-paced (within course enrollment timeframe)
• Faculty Support (facilitator/coach)

Course Length

• 4 Modules
• 4 Hours of Activities (about 1 hour per module)
• 4 Weeks to Complete the Course (1 module/week)
• Can Finish Faster

Completion Requirements

• Study All Modules
• Participate in Module Forum Discussions *
• Achieve 70% on Module Quizzes
• Achieve 70% on Final Quiz (one attempt only)
• Complete Online Course Survey

* You are required to participate in at least one of the module forums. We will assess the level of your discussion activity in the forum(s) in which you participate and may request an additional opportunity to engage you further in the discussion process prior to your certificate being awarded.

Module 1: Generating Leads

• What Does "One" Equal?
• Advertising
• Characteristics of Lead Sources
• 20 Ad Copy Tips
• Commonly Asked Advertising Questions

Module 2: Converting Leads

• Conversion Rates
• Start Goal Guide
• Start Data History
• Admissions Annual Plan
• Beat the Clock

Module 3: Probation & Termination

• Knowing When to Terminate
• Good Documentation
• Probation Form
• Termination Checklist
• Termination Survival Plan

Module 4: Motivation

• To Lead or To Manage
• Motivating Your Reps
• Moral Boosters
• Changing Bad Attitudes
• Keys to Success

Completion of this Course:

• Certificate of Completion
• 4 Hours of Continuing Education

Completion of Three Courses:

• Certificate of Knowledge in Career College Admissions
• Eligible for MaxPrize*

*MaxKnowledge conducts an annual prize drawing to sponsor a Certificate of Knowledge holder to attend CCA's Annual Convention. U.S. residents are automatically entered in the drawing.

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